Our Approach

Step 1: Learning about your business

Every high-performing SEO campaign starts with context. We need to understand your commercial goals, margins, internal constraints, market positioning, and what growth actually means for your business before we recommend any strategy.

On our SEO discovery call we will:

• Learn about your business and current growth stage.
• Understand the exact outcomes you want from SEO.
• Review the keywords and search themes you want visibility for.
• Analyse your competitors live so you can see where opportunity exists.
• Estimate realistic timelines, resource needs, and the investment required.

Step 2: Keyword research

Our research team maps the real search landscape around your campaign. We look beyond obvious head terms to identify overlooked commercial-intent keywords, topic gaps, and the low-friction opportunities that can accelerate growth.

This stage combines search demand analysis, SERP review, competitor pattern mapping, and commercial intent scoring.

Step 3: SEO proposal video call

Once the opportunity map is clear, we walk you through the SEO plan in detail. You see exactly what we recommend, why it matters, how the execution works, and what kind of reporting and momentum to expect month by month.

During this call we will:

• Review the search growth approach for your specific market.
• Show how reporting, visibility tracking, and dashboard access work.
• Break down budget recommendations and expected outcomes.
• Run through timelines, terms, and the execution model.

Step 4: Welcome email

Once approved, you receive the onboarding email with every next step clearly structured. This stage is designed to remove delays, keep communication clean, and make the transition from sales to delivery feel seamless.

This form includes:

• A scheduling link for the formal onboarding session.
• Billing and admin setup details.
• Reporting recipients and communication preferences.
• Access requirements for your website and analytics stack.

Step 5: Onboarding call

This is where strategy becomes operational. The team aligns around goals, timelines, priority pages, technical dependencies, and content requirements so everyone knows what happens first and what success will be measured against.

This call is important because it:

• Creates clarity before implementation starts.
• Ensures the roadmap fully supports your business goals.
• Helps you understand the work happening behind the scenes.
• Shows you how to monitor campaign movement through the reporting stack.

Step 6: Website audit & optimisations

The first production month is focused on technical control and page-level quality. We run a full manual audit, identify bottlenecks, and begin the structural fixes and on-page improvements that unlock stronger ranking potential.

These optimisations may include:

• Title tag, URL, metadata, and content improvements.
• New page creation where the current structure is missing demand.
• Content upgrades and redundant page consolidation.
• Internal link optimization across key templates.
• Site speed, Core Web Vitals, and technical SEO fixes.

Step 7: Onwards - blog creation and link building

After the foundations are fixed, we move into sustained growth mode. Content production, strategic link building, authority development, and continuous optimization are repeated month after month to compound visibility and conversions.

Month in, month out, our content and authority team will consistently:

• Create search-led content designed to outperform competing pages in usefulness and relevance.
• Build relevant links through organic outreach to strong, contextually aligned websites.